Life is full of risk. Some people believe just getting out of bed some days can be risky. To "risk" is to take a chance on two very different outcomes -- winning or losing. The most obvious example of an investment that reduces risk would be the purchase of insurance where the buyer pays a guaranteed amount, and is "protected" from a potential loss -- usually a loss that would put a significant dent in the pocketbook. Yet, I know people who don't believe in insurance. Gambling is a risk increasing investment, because although the money being risked would yield a possible large return, the odds are low and the gambler has the potential to lose it all. I know people who don't believe in this either.

Some people make a living as professional risk assessors, combining the probability of an event occurring with the impact that event would have. Adam Sandler assessed risk for a living in the movie "Along Came Polly", starring Ben Stiller, Jennifer Aniston and Rodolfo, the blind ferret. He even carried it over into his personal life to the nth degree and risked losing the woman he was interesting in getting to know better. I believe risk is part of the upside journey. How else can you determine your Unlimited Possibilities? Are you a risk taker or a risk avoider -- and why?

http://www.alongcamepolly.com